Aldi Nord covered Northern Germany and some of Europe and Aldi Sud took Southern Germany and the rest of Europe. While they operated independently, they kept similar marketing, branding, and products as to not confuse people. Then in the 1970s, Aldi Sud broke into the U.S. market and Aldi Nord bought the American grocery store, Trader Joe’s. The same basket however, only cost 28.57 € at Aldi. Furthermore, in the case of Rewe online, there is a minimum order value of 40 € as well as service fee of about 2.90–4.90 € per supply. Thus, online supermarkets are not yet a threat for hard discounts such as Aldi. Albrecht Diskont — note the first two letters in each word — was mashed into one word: Aldi. The two brothers would eventually split into two separate Aldi companies, Aldi Nord and Aldi Süd, which is still true to this day. But the two brothers each kept the Aldi name for their stores. Aldi Süd would eventually come to the United States Today, Aldi is one of the largest grocery store chains in the world, with over 10,000 stores in 20 countries. Aldi has developed a strong global customer base, and the grocery brand generates billions of revenue annually. In 2021, Aldi’s generated almost $134 billion worldwide. Due to its widespread operations, Aldi requires a large workforce. .

aldi sud and aldi nord difference